The Journal

Helpful thoughts for businesses who want calmer marketing.

Practical advice, behind-the-scenes thoughts and gentle reminders that marketing does not have to feel overwhelming.

Why ‘going viral’ isn’t a strategy

Why going viral isn’t a strategy Every day we’re told that bigger is better. More followers. More views. More reach. And while...

Journal

Creating content when you hate being on camera Somewhere along the way, content creation became closely linked with…

Journal

Five signs your website is quietly losing customers Not every website problem is obvious. Sometimes there are no…

Journal

Beautiful websites aren’t enough It might sound strange coming from someone who designs websites, but I don’t believe…

Journal

Building Muted without the noise Muted was not created because I wanted to build the loudest marketing agency…

Journal

Things clients never see People often see the finished website, the social media post or the polished event…

Most businesses know they need a website, but many still treat it like a digital brochure. A place…